Richard Haynie – Creative Director & Art Director
Richard Haynie is a Creative Director and Art Director with over 20 years of experience helping organizations clarify their brand, sharpen their message, and build creative systems that support real business goals. He works at the intersection of design, strategy, and execution—partnering with leadership teams to turn ideas into focused, scalable creative.
Who Is Richard Haynie?
Richard Haynie is a creative leader, entrepreneur, and strategic partner who brings both creative vision and practical business thinking to every engagement. His career spans agency, in-house, and independent work, giving him a clear understanding of how creative decisions impact operations, growth, and long-term brand value.
Rather than approaching design as decoration, Richard focuses on building clarity—helping organizations align strategy, storytelling, and visual identity so creative work actually works.
What Richard Does as a Creative Director
As a Creative Director, Richard provides senior-level creative leadership without unnecessary overhead. He partners closely with founders, executives, and marketing teams to guide creative direction while staying grounded in business realities.
His work often includes:
Brand and creative strategy
Visual identity systems and brand standards
Campaign and content direction
Creative oversight across teams and vendors
Fractional or project-based creative leadership
Art Direction Experience
Richard’s background as an Art Director shapes how ideas come to life visually and experientially. He brings a strong point of view while maintaining discipline and consistency across channels.
Art direction experience includes:
Concept development and creative systems
Photography and video direction
Campaign design across digital, print, and experiential media
Ensuring visual cohesion at scale
Creative Leadership with Business Perspective
In addition to client work, Richard has founded and partnered in multiple creative and consumer-focused ventures. This hands-on experience as a business owner informs how he approaches creative work—balancing ambition with feasibility, and vision with execution.
He understands timelines, budgets, stakeholders, and the pressure to deliver results, which allows him to operate not just as a creative lead, but as a trusted business ally.
Experience Highlights
20+ years in creative leadership
Agency and in-house experience
Founder of Haynie Design
Work spanning branding, packaging, digital, video, and campaigns
Based in Phoenix, working with clients nationwide